Bennett is very focused on the idea of the small details of life that people take for granted and using those small details to fuel design and solutions. Stuff as mundane as using a pole to rest your bicycle against or tying your teabag string around your cup handle creates an idea that can potentially become a design. He explains that a lot of designs are staring you right in the face and we don’t even know it which after watching this video, I strongly agree with.
Another point Bennett made was that every aspect of a situation has to be considered when designing a product. Not only what the user perceives to be their need but also the uncurious needs that they do not notice. Two of the illustrations he used for this was when nurses felt they needed a new two handed gadget for spinal surgery but when more closely examined, they situation that most nurses found themselves in would only allow them the use of one hand and thus the brief and design had to be modified. The second illustration was that of one of the Ikea designers redesigning storage for kids. To do this he had to completely forget about the conventions of storage and think like a child which resulted in a very unusual way to store things.
No comments:
Post a Comment