The story of cap and trade

How wasteful our society is! I still can’t comprehend why so many of us still indulge in bottled water when we know that there is so much waste as a result. After watching that video I cant see the water that goes into those bottles as pure anymore because of the many many empty bottles that are a result of this pointless product! GRAB A CUP AND FILL IT WITH A TAP! I think this is another example of why this new generation of designers needs to be wiser with what they design. The public is very impressionable and with all the marketing techniques that exists these days its not hard to promote anything in a nice light. The truth is that we as designers know the consequences of what we design and we should be the ones that are at the forefront of environmental conservation. If we don’t design it, the public will never even notice that they needed such a thing to being with.