This video gave me new insight in to what being and industrial designers really means. most of the past videos we have watched have been about designers practicing what i like to call "selfish design". for example, ross langrove and his stairs.
This video, however, focused on teamwork and the process that industrial designers take to reach the final product. one of the eye opening things that i noticed was how much research and time was spent in investigating the product. its not all just about waiting for the perfect idea to hit you. As well as this, the designers have to work very closely with the client as well as each other as its not an individual that matters but the needs of the client and those the design is ultimately for.
Going through this year and designing for myself has given me almost a false understanding of industrial design, but after watching this video some wrongs have been righted.